How can you make them Essay

As an employer, various approaches can be employed to improve safety practices among pilots, maintainace people and other employers of Aircraft Company as this is essential in preventing casualty from avoidable risks. The steps towards motivation Talk to your employees Find out how many of those employed rides and what their needs are. In order words the needs assessment.sk about their training needs and the best way they can be supported to be safe riders and managers of aircraft. †¢ Are they new workers or more experienced? †¢ Have they completed any training course before? †¢ What’s their attitude towards a continuous learning and refresher courses? †¢ Appoint an aircraft coordinator The most important and crucial factor for a workplace aircraft champions are interest and zeal in riding. This aircraft coordinator would serve as a middleman between the company management and employees. With help from aircraft shops ,the coordinator organizes seminars inviting speakers that address interesting safety issues to those working in and out of the aircraft He should be able to sacrifice few hours in a week in order to jumpstart and direct the worksite safety agenda. Furthermore, employees can be encouraged to drive safely by establishing club or a group .When peers assist in arranging and shouldering programs and events, this will motivate people to participate .This club can provide access to issues that pertains to safety gears, skills and control and licensing as well as provide information on where to ride and how to obtain quality aircraft maintain ace. Initiate a mentor or ‘Aircraft buddy’ plan This can be done for new pilots experienced plots can be paired with new ones if the expertise is not in the workplace a contact to local dealer or advocate from state aircraft office to find experienced pilots to assist employees to learn riding safely such mentors give novice information about safety measures also encourage and boost their confidence Give a free ‘Starter Kit’ to new   employees This will contain information about safe practices, brochures on licensing and safety tutorials, protective gears and discount tickets on at gear shops Cardigans with company logo and with rider-friendly blueprint and watchword this decision is made by the coordinator to decide the kit contents. Steps to implement Aircraft safety awareness initiatives †¢ Explore all available communication methods and these include internet, hangar signage paycheck inserts bulletin banners posters lobby display company magazines intranet and email blasts. †¢ Make partnership with local aircraft dealership to provide a free or subsidized maintain ace check for aircraft. Such a dealer may accept giving discounts or gear or maintenance †¢ Design safety awareness seminal series displaying local speakers and resource personnel

Twitter: A Viable Marketing Tool for SMEs?

The new runway terminal would be integrated with UK Central and HAS, deliver capacity of up to 70 million passengers per annum (map), and runway capability of up to 500,000 Alarm Transport Movements (Tams) off both runways. By moving the second runway to the new site, the Airport would have the potential for further, very long-term expansion post- 2050. One of the primary benefits of our proposal Is the extent to which capacity could be â€Å"turned up† and provided to cater for demand as it arises.Expansion to map would be fully in line with the commitments made ender the UK Climate Change Act 2008, remove 13,001 people out of the dub night noise contour and 34,063 out of the dub night noise contour. This represents a reduction of c. 100% and c. 91 % respectively, a substantial improvement for local communities. The indicative timeshare for any new runway development would be around 2030.At this point, the Airport would be operating at close to, or over, the point at which th e marginal benefit of developing a second runway would outweigh the marginal cost of more Intensive utilization of the existing runway. Is likely to be en of the cheapest to deliver in terms of overall costs because of the relative open nature of the site and the way It ties In excellent and proposed local and national Infrastructure. Beyond that the estimated cost of the proposed expansion scheme would be E. 99 billion.Birmingham Airport's proposal, therefore, forms part of a network solution for the UK which would deliver Great Airports for Great Cities, Promoting connectivity at four strategic airports, whether hub or point-to-point, recognizes that transport infrastructure and international connectivity are economic enablers that provide a pathway to a virtuous cycle of growth. The new scheme would be a full-length runway to the east of the current airport site. In summary, the proposed new second runway location and terminal developments would enable Birmingham Airport to expan d from the 8. map it handles today to map by 2050, subject to growth In passenger demand, with the potential to expand further In the very long-term. Recent trends are threatening the stability of the global alliances, the mainstay of consolidation. This has been driven by a shift to long-haul hubs In he Middle East, airline fragmentation and new market entrant, Dub Airport is expected to overtake London Heathers as the world's busiest airport (based on largest number of international passengers) by 2016.The construction of additional airport infrastructure in and around London will not remove the threat to the gateway hub because the Gulf carriers, and Emirates in particular, have already established critical mass and have identified their airports in the minds of travelers as acceptable alternatives The airline Industry is likely to witness more liberation's, fragmentation and a shift sat.The difficulty Is predicting the speed at which each of these trends will take place, and how they respond to each other. What this analysis shows Is that the Auk's reliance on a constrained Heathers as Its dominant gateway Is unsustainable. Focal airports are important, and airports such as Birmingham and Manchester may or I-J catchments around these airports can support thick network airline spoke routes from a wider range of international focal airports, and long-haul point-to-point offered by new aircraft.We need long-haul airport assets across the country to liver the flexibility and resilience the I-J needs, both to engage with any development in the airline industry, and to better connect UK Pl. Egg's analysis found that the 100% of residents in the UK are within a maximum of 2 hour Journey time from one of four macro regions – London, Birmingham, Manchester and Scotland. Each of these regions, London excluded, has one major long-haul airport.Using this catchments analysis, Capital Economics studied the economic activity in each region. They found that each of these macro regions has its own economic identity and requires unique international connectivity to cater for hose needs HAS, and associated rail service improvements, will fundamentally change Birmingham Airport's surface access offering, and the potential shape of the I-J air-rail network..By 2032, 15. 1 million people will live within 1 hour of Birmingham Airport, and 45 million people – or nearly three quarters of the total UK population – will live within 2 hours of the Airport. People likely to be exposed to noise levels of dub (daytime) for traffic levels of 13. 079 million passengers per annum (map his scheme aims to create 100,000 Jobs and generate EYE. 5 billion by 2040,

The 1944 Education Act and Its Ramifications to Date

The 1944 Education Act and its ramifications to date The purpose of this essay is to identify the features of the 1944 Education Act and its ramifications. The state of education prior to the 1944 Act will be mentioned and how it mirrored society as a whole. A critical appraisal of justifications for selection and comprehensivisation, as a successor to the tripartite system, will be addressed. This paper will also provide an explanation of the selection process and the arguments and problems that relate to it.I will be analysing the sociological ideas and will be discussing post war trends and events in Britain and education in particular and evaluating how issues of ability, IQ, class, gender and or/ethnicity have affected change. At an appropriate point, mention will also be made of the Nature/Nurture debate and how these factors affect academic achievement. Historically education was only available to affluent males. Grammar schools run by the church taught Latin, Greek and R. E. The fees to attend such schools were extremely high, therefore education and social class were very much linked together.Education for women was only made available to extremely wealthy women of the upper class and only consisted of embroidery, music, singing, painting etc. Women were seen to be pure and virginal and their placement within society was in the home. The lower class members of society really struggled and were not offered many educational opportunities. Eventually education for women was offered but it was very limited. During the eighteenth century there were many developments to education, one being the introduction of charity schools (elementary schools), which were aimed at providing a very basic education for the poor.They were taught the basic 3 R’s which were reading, writing and arithmetic. This empowered them with sufficient literacy to function in society but not enough to challenge or change a society, therefore status quo is maintained. The schools w ere created for the 7 – 12 age groups, so with only 5 years of learning and limited resources, the children were not very rounded. This generation of ill-educated children were only educated to fit a certain role such as factory and shop workers. The 1870 Forster Act & the 1902 Balfour Act were beneficial to the working class in that they created expansion/extension of education.Although they created expansion, it still led to greater numbers of children having a ‘limited education. ’ The 1944 Education Act (‘The Butler Act’) was introduced and aimed to remove the inequalities that remained in the system. Education was now mandatory, the school leaving age was raised from 12 to 15 years old and free secondary education was provided for all pupils. The tripartite system was created consisting of three different types of schools; grammar, technical and secondary modern.Children would be allocated a place in one of these schools dependant on the results of a new examination taken at the age of eleven, known as the ‘11 plus. ’ This was intended to give children of all backgrounds equal opportunities to gain a better education, rather than one based on the ability of their parents to pay expensive fees for private education. It did provide the working class with the opportunity to gain entry to grammar schools but the assessment only focused on three subjects: English, Maths & Logic. If one of those subjects was not your strong point, then your whole life chances were determined of that one exam.Also the 11 plus only focused on a child’s performance on that particular exam day, so if you were ill or were suffering from family or domestic problems that had a bearing on how you were thinking or feeling, it was not taken into consideration. In that respect I feel the 11 plus selective system was unfair. An individual’s opportunity to get the best possible education was all down to that one particular day. Acc ording to Rick Roger’s book ‘Education & Social Class: â€Å"In reality, the notion of ‘equal but different’ failed and parity of esteem between the three different schools was never created.Few technical schools were established and the secondary modern became the cinderellas of the education service despite providing for the majority of the school population. †(Roger 1986: 3) This extract shows that new system didn’t manage to reduce the social division it merely replaced it with a newer form of social division. The nature/nurture debate is neither unique nor particular to the 1944 Act, but it is something to be addressed. Nature, suggesting your intelligence is inherited from your parents and nurture, the belief that learning is affected by the home and the school environment.Relating the debate to the 1944 Act, brings to our attention the difference in education between social classes. The upper and middle class children would have definit ely had advantage over the working class children, in terms of cognitive development, as their parents would have been well educated and able to pass on far greater knowledge. They also would have had better living conditions and quieter homes to concentrate on homework. The working class tended to have many children, shared bedrooms would have been common, which was not the ideal learning environment.The philanthropic aspects of the act were very much linked to the Second World War. The generally poor fitness standards of the working class recruits highlighted to the government that changes needed to be made. Free milk in schools, regular free dental and health checks were therefore introduced. After the Second World War, Butler was faced with societal problems such as rebuilding bomb damaged cities on an epic scale and re-fashioning an educational system. Six years of fighting in the Second World War led to a common bond between people in all walks of life who shared the same valu es and goals to rebuild their country.Butler realised that there was a need for builders, carpenters and engineers to facilitate this. These skills were taught in the secondary modern schools, which 75% of students attended. When the 11 plus exam was introduced it created an element of elitism. Some pupil’s self-esteem would have been lowered due to achieving low grades, making them feel inferior intellectually and socially. Some pupils progress educationally at different rates and ages, this system did not take this into consideration. It was such criticisms that would eventually give rise to the comprehensive school.The comprehensive system was introduced by the labour party in 1965 to replace the tripartite system and is still used today. Rather than having three different schools; grammar, technical and secondary modern it combined all three. From a governmental prospective this proved much more economical. The system offers a wide range of subjects across the academic sp ectrum and the selection process is removed. It gives a greater number of children a better chance of social mobility, teaching children how to get along with one another regardless of class differences.Classes are streamed which means children can move between sets depending on academic ability and individual progress. The advantages are that children work alongside others of the same ability and that certain lessons can be taught in more depth. However streaming and setting does reinforce social division within a school, with an elitist grammar stream. Another disadvantage is that classes are large therefore students don’t always get the individual attention needed. In 1972 the minimum school leaving age was raised to 16. Students could sit GCE or CSE examinations depending on their abilities.In 1988 these examinations were fused together to form the GCSE (General Certificate of secondary education). Over the last 70 years there have been significant changes made to the edu cation system. Girls are now educated on par with boys. The 1948 welfare act, which introduced the NHS and benefits, instigated mass immigration which meant that British schools had to cater for ethnic minorities and different religious beliefs. The integration of different cultures meant that children began to have a better understanding of other countries ways of life but this did also lead to racial discrimination.The 1944 Education Act has narrowed the gap between the social classes. It was unheard of for working class people to attend university but today it is quite common place. However the increase in fees due next year is likely to reverse this trend. It is still the children from the higher social classes that have the advantage of being able to attend public and independent private schools. It is these selective and expensive establishments that give students a greater opportunity to attend the top universities. Bibliography Rogers, R (1986) Education and Social Class. Gr eat Britain: Taylor & Francis Ltd

Answer the question Essay Example | Topics and Well Written Essays - 500 words - 4

Answer the question - Essay Example 151). In bureaucratic structures, organizational strategy decisions are organized and controlled by the top management level thus being able to rationalize the entire decision making process (Cunliffe, 2008, p. 78-81). Additionally strategic decision making process is fast since there are few people involved in the process (Luhman & Cunliffe, 2013, p. 83-88). The scientific management theory holds that the most efficient technique of accomplishing an assignment and the selection, motivation and development of workers can be scientifically determined. The employees are not allowed to choose their tasks. On the other hand, the human relations theory focuses on the welfare of the employees, their values and contributions (Luhman & Cunliffe, 2013, p. 140-44). The left wing ideologies are the progressive views that look to the future and purpose to assist those who cannot aid themselves and believe in equality. Left wing supports corporation and inheritance taxes and the redistribution of wealth. The right wing ideologies are that the more productive people should not subsidize the less productive people in the nation. The right wing people believe that they should not pay for other people’s health service or education. They advocate for abolition of inheritance tax. Industrial capitalism implies a social and economic system where industry, capital and trade are privately operated and controlled for profits (Luhman & Cunliffe, 2013, p. 96). It is typified by increase in the use of machinery to sustain economic stability through its production process, routine work assignments and multifaceted separation of tasks between and within the work progression (Cunliffe, 2008, p. 92). Over the past few years, aspects such as increasing size of business units, increasing competition and the split-up of ownership from management have resulted to an augmentation in the need  for professional managers. The role and functions of a manager have presently been

SCRUM, DSDM, and Lean Software Development Essay

SCRUM, DSDM, and Lean Software Development - Essay Example Agile software development is considered to be one of the most commonly used approaches assumed by the large industries while developing software. It is essentially a group of software development approaches constructed on collaborative and incremental development procedures. The prime reason behind adapting this procedure of developing software by major software developers in the modern context is that it provides an opportunity where requirements and solutions evolve through collaboration amid self-organizing and cross-practical teams. Additionally, it supports the implementation of adaptive planning, advancement development and delivery, along with a time boxed interactive approach (Keith, 2002). The main objective of this study is to conduct a descriptive analysis showing how projects are planned and are executed in SCRUM, Dynamic Systems Development Model (DSDM) and Lean Software Development that are being used for agile development and project management. 1. a. SCRUM Scrum is determined to be a simple yet incredibly powerful set of principles and practices that help teams provide products in short cycles, facilitating fast feedback, constant enhancement and rapid amendment to change. The development process is mainly centered on a flexible holistic product development approach where all the members engaged in the development task work mutually to reach a common goal. It is considered to be a popular agile project management method that has introduced the concept of empirical process control for managing complex and changing software projects (Szalvay, 2004). Examples. Companies such as Scrum Alliance, Inc. use scrum approach to develop their software (Scrum Alliance, Inc. 2013). b. Dynamic Systems Development Model (DSDM) Dynamic Systems Development Model (DSDM) is based on Rapid Application Development (RAD), heavily relying on prototyping and providing a framework for delivering quality solutions quickly. Since its origin in 1994, DSDM is considered to be one of the most extensively used frameworks for developing software in the United Kingdom (UK). The vital reason behind the increasing adoption of DSDM as one of the major approaches while developing software is that it defines nine core principles that are essential for the success of software. For instance, the approach mainly focuses on developing software through ensuring viewable active participation of the users, teaching design groups for making vital system related decisions and ascertaining that all kinds of changes during the process can be reversible (Abrahamson, Salo, Ronkainen, & Warsta, 2002). Examples. For instance, in DSDM, it has been viewed that the system first prepares a prototype and then empowerment. The next step is assigning the role to the different personnel associated with the process roles and suitable DSDM applications are followed while developing software (Howard, 1997). c. Lean Software Development In lean software development, the principle of the approach not only identifies the quality concern of the software that is being developed but also helps in recognizing and providing an opportunity to mitigate other issues that act as a barrier in the developing process. This facilitates in improving the quality of the software each time it is being built (Dasari, n.d.). Example. In lean software development, organizations use a decentralized form of decision making. Companies such as Microsoft are viewed to be using this form of agile development model for developing so

Pullotion Essay Example | Topics and Well Written Essays - 750 words

Pullotion - Essay Example Here comes the main problem of this millennium: the insane destruction of the environment, as we think that we are in secure, which is far from the truth. A warm evening in a fun and friendly company once has completely changed my inner world. One day my friends and I after dinner in the restaurant decided to walk along the coast. We were laughing and having fun, and nothing seemed to be able to change that. But this time the coast wasnt pleasant. Everywhere were dead swollen fish, black sand and the stench in the air. The childhood memory has arisen, though it was more than 15 years ago. It was a bright sunny day. I was looking forward to go with my parents to our favorite place on the Persian Gulf. Finally, it was the long-awaited meeting with the sea. I run to the shore, but everything was not as usual. Ugly oil stains fettered once azure water. On the white sand blackened terrible spots, and around were lying suffocated fish and black bodies of birds. Seagulls with feathers stuck together could not take off. The place which once was beautiful now has resembled an apocalyptic picture. I picked up a dying bird, trying in any way to help her and could not hold back my tears. Mom said it was all because of war, but then I could not even understand the full horror of the word. War destroys our lives, suddenly breaking into a cozy and familiar world. Even if the military battles are not taking place around of you, the horrors of war will catch you up in a place which seems to be rather peaceful. Thus, the large oil reserves are not only the Gods blessing. It is these deposits of oil which became a stumbling block between Iraq and Kuwait. On August 2, 1990 the territory of Kuwait was invaded by numerous Iraqi soldiers and Iraq announced the annexation of Kuwait. Hundreds of thousands of people fled the country; thousands of the remaining were arrested or killed. Iraqis looted or burned almost all civilian objects and set fire to 700 oil wells. Almost a year after

Analytical Summaries Essay Example | Topics and Well Written Essays - 1000 words

Analytical Summaries - Essay Example However, author Carey, reduces the intensity of his convincing the readers. The author admits that playing a violent video game may not the exclusive reason for the violent crimes. Other factors may have triggered the violent game players to commit felonies and possibly heinous crimes. It just happened that the youth criminals were violent video game enthusiasts. In some areas, statistics show that an increase in the sale of violent video games showed a decline in the actual crime statistics. To avoid committing crimes, the youth vented their anger or grievances on the video game characters, not on real persons. Author Carey uses several evidences to convincingly support his proposed assertions. Initially, the author uses actual examples to bring his point. The Columbine High School students are purported to act out the fantasy video games’ shooting scenes within the school premises, killing several students and adults. The video gamer acted out the fantasy shooting scenes by killing the Aurora, Colorado Movie audiences. Next, author Carey uses the findings of social research scientists to persuade the readers. One research affirms violent video games can stir up influentially mild aggressive behavior immediately after playing the games. However, the hostile urges are classified as short term consequences of violent video games. The scientists’ researches validly show shooting video games bring out avoidable hostile personalities among the gamers. Finally, author Carey discusses an experiment to convince the skeptics. The experiment focuses on 47 student respondents. They play Mortal Kombat for an estimated 14 minutes. Compared to the non-gamers, the findings proved the students playing the video game were more hostile. However, author Carey insists that the above discussion is not conclusive. Other factors may contribute or aggravate the youths’ engaging in crimes or

Business law Essay Example | Topics and Well Written Essays - 3000 words

Business law - Essay Example The reporting of the matter has nothing to do with the claim from the insurance company or the third party. As per the policy in vogue, all insurers will have to operate day in and day out. Further, even those cases where settlement arrived at with the driver or vice versa, the matter should be brought to the notices of the insurers (The Law Society of Singapore 2012). 25 passengers who were dancing on the tune of music in the bus were injured on the application of brakes by the driver to save the bus from head on collision with the lorry. Had those passengers paid heed to the warning of driver to not to dance, the injuries could be averted. Here, neither the transport company nor the driver is liable for action (The Law Society of Singapore 2012). Whether Lancung Transport is liable for the action of the driver? Answer: The Actus reus  requires a voluntary act or omission for evidence of fault. It also merits clear causation so as to fix the liability against the individual at fau lt and make him liable for action of his misdeeds. This is the only way to remove the legal blame and to absolve the innocent. In another scenario if the defendant commits an act, which falls under the category of voluntary criminal act, it means that there is strong evidence that he is at fault, and can be blamed for the crime he committed. If an act does not fall within the category of involuntary act, such an act not be termed as act of automatism or under duress. Under the mentioned circumstances, the defendant will not be at fault, and hence not liable for action. It is a matter of fact that once a point of law has been decided by the competent jurisdiction in a particular case of law it can be applicable in all similar future cases that contains the same substance of the facts. Under the mentioned circumstances, the driver of the transport company is not liable for action under the law since the passengers were at fault, not the driver. If Lancung Transport has any defense aga inst their claim Answer: The cited transport company in its defense may take the plea that since those who met with the minor or major injuries are themselves responsible for their misdeeds and not the transport company. If those injured persons acceded to the request of the driver, the situation would have been the other way round. If the passengers are not ready to accept the version of the driver, they may have the authority to proceed further in the matter under the Non Injury Motor Accident protocol to determine the liability (The Law Society of Singapore 2012). This is the general policy for the stakeholders. However, the ultimate prerogative and the final decision lie with the insurers. If the injured persons against the wishes of the insurer will go to the trial court, have to bear the cost of suits and other expenses incurred on litigation to be determined by the competent court of law. Under the mentioned circumstances, the insurer will not be responsible to satisfy the ex penses as the competent court may deem fit and appropriate (The Law Society of Singapore 2012). 2-Explanation a) According to the doctrine of promissory, a promise is binding in nature although it is not supported by money consideration.  As per the applicable doctrine, a party of a contract ensures an unequivocal promise by words or act that he or she will not force for his or her legal rights available to them under the contract. The deeds of

Patient ratio to nurse affects patients ans nurses in canadian health Essay

Patient ratio to nurse affects patients ans nurses in canadian health care - Essay Example Effects of Patient-Nurse Ratio to the Nurses, Patients, and Canadian Health Care Introduction Canada’s health care system has undergone enormous change (Forest, 2004, p. 150). One of these changes involves the Health Human Resource Planning (HHRP) and has posed challenges related to patient-nurse ratio. The HHRP drastically affect the role of the health care providers such as registered nurses, licensed practical nurses, caregivers, and even patients. That is why the Commission on the Future of Health Care in Canada proposed that health care must be matched as closely as possible to the health needs of the population (Forest, 2004, p. 151). I had been on practicum in a care home and I noticed how nurses are responsible for 25 patients and 8 patients for each care aid. Based on observation, that nurse and care aid ratio to patients had a huge impact on patient care. Because of that number, a lot of things were missed, poorly done, rushed, and worst commission of negligence. Nur se-patient ratio is not fair especially in care homes and in hospitals. During my practicum as an LPN, I had observed that the quality of care an LPN could give was compromised due to extra load. The LPN cannot bring out the best care for patient and the nurses became task oriented. Both the nurses and LPN cannot spare an enormous amount of time to build a good relationship with the patients. In addition, care aids are given some responsibilities that should be done by a nurse. For example, range of motion (ROM) exercises was performed by LPN although these persons might not know the importance of ROM exercises. As I was talking and taking care of these patients, I noticed presence of contractures because their exercises are not being carried out even though it is written in the chart. Also, topical medications application was assigned to the care aid but it is not applied everyday committing this mistake repeatedly. The unfair patient-nurse ratio diminished the time nurses spend wi th patient. If a nurse had a little bit extra time to spend with patient, it might relieve patient’s anxiety and will ask questions about their health. But instead, patients are given sedatives and nurses no longer sit with the client to alleviate anxiety. More and more drugs are given and it just adds to the drug toxicity in the body. Most of the patients admitted to the hospital are seriously ill. They went to the hospital for cure and not to have additional serious complications on top of it. Studies found out that lower nurse-patient staffing was linked to the occurrences of increased urinary tract infections, pneumonia, thrombosis, pulmonary lung congestion, and other lung-related problems following major surgery. This nurse-patient ratio caused nurses’ burnout as they have to give medications to 25 patients including the tube patient’s medication, IV medication, and insulin injection which were time consuming. Nurses look like robot in giving care and donà ¢â‚¬â„¢t have enough patient time. In some instances, old patients take medication slowly consuming a bulk of time nurses could provide to other patients. In hospitals, nurses are given extra load of acute patients. Later on, this compromised care and adds extra stress on the part of the nurse. In general, the lower nurse

Rhetorical Analysis Essay Example | Topics and Well Written Essays - 1000 words - 3

Rhetorical Analysis - Essay Example This essay will judge Obama's speech according to the principles of rhetoric – ethos, pathos, logos and mythos – to show that a speech with no apparent political motive (motive as distinct from purpose) can still be worthy of rhetorical study. Ethos, the (usually introductory) part of speech which convinces the audience of the speaker's moral authority on the subject to be addressed, has been under debate for at least hundreds of years: the question is whether ethos can be established before the speech, if a speaker's moral character, if known to the audience, has some effect on the audience's reception to what they say (Hyde, ix). The debate is purely academic, however, because Obama's position as President of the United States means that he will generally be accepted as an authority wherever he chooses to speak. At the time, his great interest in the reformation of healthcare and health insurance made his appearance in front of the ANA even more relevant. Obama's etho s is, as always, evident in three parts. Firstly, his casual announcement of somewhat specious facts – â€Å"it is an honor to speak to the ANA, representing more than three million registered nurses across the country† – present phronesis, as do his declaration of personal experience with nurses (which I will discuss under pathos). However, this is jeopardized slightly by his obvious lack of specialized knowledge on nursing. Moral excellence, or arete, is mostly to be discerned from the President's work previous to this speech, but is also reinforced in the large middle section which discusses his recent achievements in the field of health insurance, in which the Democratic party and progressive Americans are portrayed as a force of good against the â€Å"abusive† insurance industry. Eunoia is a powerful force in this speech, as Obama begins with personally thanking a member of the audience and congratulating her mother on her daughter's achievements; he continues with a joke (â€Å"I don't break promises to nurses because you never know when I'm going to need a shot†), which was received with laughter by the audience. He humanizes himself by talking about himself as fallible during the birth of one daughter and the serious childhood illness of another. The speech is peppered with individuals, and Obama's thanks for these people; the ending note is one of praise for the strong women and men who endure â€Å"tough †¦ stressful †¦ exhausting and †¦ thankless† jobs to help sick people. The audience is very much brought over to Obama's side by his goodwill and even flattery. This brings me to the second aspect of rhetoric: pathos. I see great evidence of pathos in Obama's speech – his appeals to emotion are frequent and often personal, as evident in many of his public appearances (Coop, 41). The video clip of the speech shows his great passion for less discrimination in healthcare, and his words cont ribute to this emotion. The stories of Obama's family – one daughter's birth and another's bout of meningitis as a three-month-old – are calculated to flatter every member of the union for being a nurse, not to thank the small number of nurses who attended to his family in times of need. Obama refers to the nurses who

Rites of passage Essay Example | Topics and Well Written Essays - 500 words - 1

Rites of passage - Essay Example felt that the United States of America has the best higher education institutions in the world and also offer numerous opportunities for career growth once I complete my studies. This made the decision to come pursue my higher education in the United States of America much easier. This paper will discuss my transition from high school to college and the challenges encountered. After making this crucial decision, I started making the necessary arrangements. I had to look for the best higher education institution in the United States that would suit my needs. The institution had to be well known, have excellent facilities and staff that would assist me in achieving my goals. I also had to secure admission in the institution. I was also forced to look for the necessary travel documents before I could leave my country. This was crucial as without the travel documents I wouldn’t be allowed to leave for the United States. This was an important stage in my life as I had reached the majority age. This meant that could be a citizen in my own right. This allowed me to be able to convince my parents that I was mature enough to take care of myself in a foreign country miles away from them. As a foreign student, I had to first of all, learn English which is the native language used in America. This proved to be harder than I thought. However, everyone, especially the tutors were very understanding and encouraged me a lot. I also had to leave behind my family and friends. Whom, I had gotten used to seeing and being around. I also had to leave behind the Chinese food and culture. On the positive side, I had gotten my chance to pursue my higher education studies in one of the best universities in the world. It also gave me an opportunity to meet new people and learn about their culture. It also gave me an opportunity to travel the world. Deciding to come to pursue my higher education in the United States has helped become a better person. I have learned how to manage my

Womens Political Participation in Afghanistan Essay Example for Free

Womens Political Participation in Afghanistan Essay â€Å"As a global trend, rising number of women in politics will indicate that human beings are making progress towards a more humane world-not because women are necessarily more humane than men, but because any society that categorically excludes half of its members from the process by which it rules itself will be ruled in a way that is less than fully human† Kathlene Introduction The world over women are struggling to break the shackles that bind them challenging the unequal distribution of power in society. Transforming the existing in egalitarian pattern of gender relationships necessitates leadership in the state, markets and civil society- the key centers of power in the present globalizing economy. It is, therefore, imperative for women to be in the corridors of power and have the power to negotiate a better deal for themselves, if they are to influence policy decisions which have an impact upon them. Empowerment of women in all spheres, in particular the political sphere is crucial for their advancement and foundation of a gender-equal society. It is central to the achievement of the goals of equality, development and peace. Women’s political empowerment is premised on â€Å"three fundamental and non-negotiable principles: a) the equality between women and men; b) women’s rights to self representation and self determination.†(1) In empowerment, the key indeed is ‘power’; it is power to ‘access, ‘control’ and make ‘informed choices’. According to the Jakarta declaration â€Å"empowerment of women is not only an equity consideration, it was also a necessary precondition for sustainable economic and social development. Involvement of women in the political arena and in decision-making roles in an important tool for empowerment as well as monitoring standards of political performance.† (2)The application of the philosophical underpinnings of Jakarta Declaration are necessary ,because in the countries where women have gained near equal representation such as in Scandinavian countries, they have begun to alter the very nature of politics. Women are, however, virtually invisible in the political sphere. The notions of a distinct public/political sphere have been used to legitimize the exclusion of women from the public sphere. Under-representation or invisibility of women in decision-making reinforces their deprivation, leading to an unequal distribution of resources, neglect of their interests, needs, perspectives and priorities and no say in policy making. Their voices fall on deaf ears, and as Alida Brill vehemently insists, â€Å"without our own voices being heard inside the government arenas and halls of public policy and debate, we are without the right of accountability _ a basic entitlement of those who are governed â€Å".(3) To effectuate feminization of politics a critical mass of women in the decision-making bodies is yet to emerge. The substantial gains made by the women’s movement over the decades, are not adequately reflected in representation of women in positions of power. The 30 percent target of women’s representation fixed by the Economic and Social Council is not included in the International Development Targets. (4) The world average of women in legislative bodies continues to be merely 12-13 percent; only a few countries have 30 percent or more women in decision-making posts. (5) According to the United Nations Division for the advancement of women (UNDAW), Fact sheet on women in government of 1996, the percentage of women in both ministerial and sub-ministerial levels ranges from 0 percent (in about 15 countries, to 30 percent in 2 countries. 15 countries had 0 percent of women in governmental positions in 1996, out of which 8 were Arab countries. According to the Inter-Parliamentary Union (IPU) statistics, from 1945 to 1995, the percentage of women MPs worldwide has increases four-fold. Their latest statistics indicate that, in 2000, the world average of women in parliaments (both houses combined) is 13.8 percent. The regional variations, however, are significant. The highest percentage of women in parliaments in the Nordic countries at 38.8 percent, followed by Europe (including the Nordic countries) at 16.0 percent, Americas at 15.5 percent, Asia at 15.0, Europe OSCE member countries (excluding the Nordic countries) at 14.1 percent, Sub-Saharan Africa at 11.6 percent, Pacific at 8.3 percent and the lowest in the Arab states at 3.3 percent. (6) Among the individual countries Sweden ranks first with 44.7%percent of women in Parliament, followed by Denmark at 39.1%percent and Finland at 36.5 percent. Afghanistan ranks 37 With mere a 27.7% Percent of women in parliament. It is noteworthy that at least 9 states including Kuwait and United Arab Emirates have no women in Parliament. Given this factual background , there is a need for examining the existing power structures, the extent of women’s participation in the political process and suggest measures to increase the ‘critical mass’ or the member of women in politics, thereby paving the way for transformative politics. The issue is vast and to attempt to compress it within the confines of one paper is like putting an ocean into a jar. The present paper attempts to identify some of the key issues relating to women’s political empowerment, thereby helping to clarify and advance the debate. There are no claims here to produce an exhaustive analysis. The paper, keeping in view editorial guidelines, is structures along the following lines: * A review of international actions for women’s empowerment * A n overview of national efforts * Analyze the challenges faced by women in attaining de facto equality in Afghanistan * Identify future steps to enhance women’s political participation International Initiative for women’s empowerment The question of women’s political participation is now on the international agenda, and permeating many regional and national plans of action. Much hope has been invested in the United Nations and it has consistently been the engine for keeping the gender issues on political rights of women in 1952.Since 1975 four international conferences on women have been held under its auspices; all the conferences have emphasized women’s political empowerment as a key concern. (7) The issue of women’s political empowerment, while attracting considerable attention earlier, actually came to the forefront of the global debate for women’s rights at the time of Fourth World Conference on women held at Beijing in 1995.Henceforth, the issue continued to hold centre-stage of all discussions on gender justice and equality. Women’s equal access to, and full participation in decision- making was emphasized in the platform for action, as one of the critical areas of concer n. It unequivocally declared, â€Å"Women’s equal participation in political life plays a pivotal role in the general process of the advancement of women. women’s equal participation in decision-making is not only a demand for simple justice or democracy but can also be seen as a necessary condition for women’s interests to be taken into the account† .(8) A detailed set of recommendations were issued therein to all governmental and non-governmental communities, nationally and internationally , to enhance women’s political participation and decision-making.it recommended governmental commitment to gender balance in all spheres, reform of electoral systems, monitoring and evaluation of progress in women’s representation, revamping of party structures to remove barriers to women’s political participation, incorporation of gender issues and initiatives in the agenda of political parties, affirmative action, create or strengthen mechanisms to monitor women’s access to senior levels of decision-making among others. (9) it affirmed that women should have at least a 30 percent share of decision-making positions. However, recommendations are exactly that; they rarely, if ever, can be enforced with full authority and extent of law. Women’s political participation was equally focused upon at the Asia Pacific Regional NGO Symposium (1999) held in Thailand on the theme ‘Asia Pacific Women 2000: Gender Equality Development and Peace for the Twenty-first Century† too focused on women’s political participation as one of the critical areas of concern recognized in BPFA. It noted the gains but recognized that power structures continue to be dominated by men; women’s representation continues to be low and recommended that timeframes be set and monitors to meet assigned quotas on women’s representation in politics. Women’s Environment and Development Organization (WEDO) has launched a campaign for 50-50, that is, equal representation. This brief review reveals that women’s political empowerment is at the centre-stage of all discourse on women’s issues at the international level. Corresponding to the international efforts, various initiatives have been/ are being taken for the purpose at the national level too. Women political empowerment in Afghanistan The status of women in Afghanistan has been of deep concern since they were stripped of their fundamental rights under Taliban rule. Today, The Asia Foundation works to promote opportunities for Afghan girls and women through collaboration with a broad range of local partners, including government agencies and influential non-state actors, including civil society, and tribal and religious leaders. The Foundation provides growing support for girls to access education and programs that increase women’s economic participation and access to justice. The Foundation is helping build the capacity of the Ministry of Women’s Affairs to be an effective advocate for policy reform and provision of services to women. Although Afghan women still face significant challenges, there have been some notable achievements, including a national constitution that guarantees women’s equal rights, the adoption of the National Plan of Advancement of Women of Afghanistan 2008-2018, and the growth of civil society organizations working to advance women’s rights and deliver much-needed services for women. There has also been significant progress in getting girls, who were banned from attending school under the Taliban, enrolled in public schools. Today, more than two million girls attend school, representing 35 percent of the total K-12 student population, and women’s university enrollment is also increasing. Four hundred women contested the 2010 parliamentary elections and for the first time, women served as election observers in all 34 provinces in Afghanistan. According to Women’s â€Å"Empowerment† in Post Conflict Afghanistan, After decades of war, among the many challenges of post-war reconstruction in Afghanistan, is women’s â€Å"empowerment†. But what does â€Å"Empowerment† mean? â€Å"Empowerment† is a very dynamic and context dependent concept. It can be conceived on different levels and domains, as debated by different development agents and feminists (Afshar, 1998). However, in feminist discourse, â€Å"power† is de fined in a more relational form. It is not defined in isolation but in consideration of the role and relationship of women with women, men and the wider community. The emphasis is not on the â€Å"power over†, as observed by Rowland (1998), which is a more traditional interpretation of â€Å"empowerment†. Rowland reflects on different interpretations of â€Å"power†, with the most possible different connotations, which change the terms of women’s â€Å"empowerment† out of its usual interpretation of being threatening to the power of the opposite sex. Some of the other interpretations, instead of â€Å"power over†, that she uses are: â€Å"power with†; â€Å"power to†; and â€Å"power within†. The interpretations in these other cases are in a more generic form, such as, â€Å"power with† refers to the collective action of tackling a problem together, â€Å"power to† as generative or productive power, which creates new possibilities and actions. Before I go further into women’s emancipation and their participation in social and political life of the country as cit izens, it is important to look at the power structure in a traditional society. What does women’s â€Å"empowerment† mean in a country where the question of â€Å"women† has been part of clashes between the modernists and the traditionalists, throughout the history? Considering the complexity of the â€Å"power† structure within the Afghan society and womens status within the family, community / tribe and finally the state, this research highlights the fact that womens â€Å"empowerment† cannot be discussed in terms of individuality, but, according to a feminist definition â€Å"in relation to men, women† and the community, not in isolation (Rowland, 1998). Afghan women are not a homogenous class. There are a number of significant socioeconomic factors, which contribute to the diversity of womens emancipation in the Afghan society, such as, age; educational level; and, the urban-rural divide. However, in general, Afghanistan is a traditional society where the notion of power is embedded in the patriarchal nature of the culture: reinforcing male supremacy and control over women to uphold family â€Å"honor† with conformity to accepted â€Å"behavioral norms†, which limits women’s life choices (Dupree, 199 8). As in other contexts, womens empowerment in Afghanistan cannot be discussed in a void, but should develop, through an understanding of the complexity of power and control structures in different layers around women. Stumbling Blocks and stepping stones The problems facing women wishing to run for parliament have been described as the ‘four Cs’- culture, childcare, cash and confidence. (10) The unequal participation of women in power and decision-making structures as the local, national, regional and international levels reflects structural, attitudinal and cultural barriers prevailing in all societies. Stereotypical gender roles remain a major obstacle in women’s political empowerment. On the one major obstacle in women’s political empowerment. One the one hand women are considered unfit for leadership. The public-private domain theory has been used as Vicky Randall observes, â€Å"ideologically to justify women’s exclusion from public politics, while women’s actual confinement to a narrow domestic sphere has been a major brake upon effective political participation. At the same time the public-private convention has masked the crucial interdependence of these spheres. Not only have women’s private roles limited and largely defined their public contribution, but public policies have confirmed their ‘private’ obligations. The impact is that political parties are hesitant to select women candidates from â€Å"winnable† seats. Women are usually fielded from ‘losing’ constituencies where the party does not want to waste a male candidate. â€Å" Male equivalence† the assumption that women access political life with the support, backing and contacts of family, in particular, that of the husband has been a dominant explanation for how women enter political life. It is difficult for women to establish a foothold without patronage from powerful men in the party- that too through close personal relations, as wives, daughters or sisters. The criterion for selection of women in constituency , but other apolitical considerations. Very few of the women in politics have an independent base as their entry point. Most enter politics as a sister, daughter, and wife of some men, who for some reason cannot contest election. A compartmentalization of the stumbling blocks leads us to the following points: social barriers include double responsibilities of women; traditional division of labor where women’s roles are ascriptive; lack of social services and support network; illiteracy; and socialization into gendered roles. Economic barriers may categorized as changes in a global economic market; biased theories and practices of development ; and feminization of poverty. Political barriers include type of electrol system; structures and agendas of political parties; lack of sufficient training and communication skills; and access to technology. Strategies Despite all the roadblocks that are clearly evident, it is possible to imagine and revision a more inclusive political system that allows for all the citizens to be democratically present in the political processes. In view of the need to ensure accommodation of the voice, ideas and the needs of women and to rectify imbalances in political representation, participation as the pre-requisite for facilitating and nurturing leadership is essential. The government must create an enabling environment for active leadership generating participation, which would ensure that women’s voices are heard in Afghanistan. Leadership too needs to be transformational, effecting changes in institutions of governance. Special mechanism must be introduced in order to induct women at all levels of decision-making to ensure that they form a critical mass and contribute to policy planning and implementation. The need is formulate institutional mechanisms and work out concrete measures to ensure and enhance women’s involvement and representations in positions of power and decision-making. Enhancing women’s political representation also entails reviewing of the process of selection of candidates within the political parties. The Beijing +5 Outcome Document too recognized the need to â€Å"encourage the nomination of more women candidates through political parties, quotas or measurable goals, or the other appropriate means for election to parliaments and other legislative structures, to increase their share and contribution in formulation of public policy†. The political parties must honour their commitment to gender justice and equality and ensure women’s representation all all levels of party hierarchy. Women, moreover, need to be actively involved in defining the political, economic, and social agenda. 26 This necessitates enhancing the performance and political skills of those women already in decision-making positions through imparting of formal as well as formal training, which could impart the art of lobbying, raising funds, networking as well as campaigning. Some systematized politicians would benefit new entrants to the political field. Women in senior positions, those who are already at the zenith of power could act as role models and mentors for the struggling ones. A massive grassroots movement must be initiated to change the perceptions of both decision-makers and voters. In this context, there is a need to develop strong linkage with already elected nearly one million grass root women. Lastly, it is absolutely essential to have a fixed time frame for achieving gender parity in political representation, without which governments and political parties cannot be held accountable. Conclusion â€Å"It’s not about simply mainstreaming women. It’s not about women joining the polluted stream. It’s about cleaning the system, changing stagnant pools into fresh flowing waters†. 27 when the interests and voices of half of humanity are not reflected in decision-making processes, the very legitimacy of the institutions, legislative and executive becomes questionable. Women are marginalized in the political process through co-operation, repression, socialization and sabotage. Women have been unable to find or create a space for themselves in decision-making sphere. The discourse, procedures, structures and functioning of political institutions remain heavily skewed in favor of men, as evident from disproportionately small number of women in decision-making bodies. The level of political participation among women in any society acts as a reliable barometer of the health of its system; it is clear that there is a systemic disease. Afghan women’s qualitative as well as quantitative participation at all levels of governance structures is absolutely essential for their empowerment. Bringing women into power is not only a matter of equity, of correcting an adjust and unrepresentative system, but is a means of addressing wider social issues of poverty eradication, employment, health and like, in short, facilitating a just , peaceful and humane social order. It is not an end itself, but a means to effectuate a change in the system. References: 1. CAPWIP , â€Å" Issues in Women’s Political Empowerment in the Asia-Pacific Region†, Proceeding of women in Asia and the Pacific: High-Level Intergovernmental Meeting to Review Regional Implementation of the Beijing Platform for Action, ESCAP, Manila, October 26-29,1999,p.281. 2. Jakarta declaration For the Advancement of Women in Asia and the Pacific, Second Asian and Pacific Ministerial Conference on Women in Development, Jakarta, June 7-14, 1994. 3. Brill Alida. (ed), A Rising Public Voice : Women in Politics Worldwide, New York, N.Y.: The Feminist Press, 1995, p.1. 4. UNIFEM, Progress of the World’s Women 2000: UNIFEM Biennial Report, New York, N.Y.: UNIFEM, 2000, P.9. 5. Norway, Sweden, Denmark, Switzerland, Netherlands are a few examples of countries having more than thirty percent of women in decision-making posts. 6. IPU Website, http://www.ipu.org 7. In 1975, The World Plan of Action, adopted in the First World Conference held in Mexico City, put forward various suggestions, for the recruitment, nomination and promotion of women in various branches of government, public bodies, trade unions and pressure groups: In Copenhagen, in 1980, further steps were recommended to promote international cooperation and strengthen peace through women’s participation. The Nairobi Forward Looking Strategies, adopted in the Third World Conference on Women, Nairobi (1985) stresses that â€Å"Women by virtue of their gender, experience discrimination in terms of equal access to the power structure that controls society and determines development issues and peace initiatives† (Para 46) It was further pointed out that â€Å"For true equality to become a reality for women, the sharing of power on equal terms with men must be a major strategy.† ( para 51) the importance of governmental and non -governmental organizations in educating women to exercise their newly-own civil, political and social rights was emphasized. In this process of consciousness rising, efforts would have to be made to fix definite time-bound targets and even resort to be quota system. 8. Beijing Platform for Action , p 109 9. For details see Beijing Platform for Action, p 109-115. The goal of equal participation of men and women in decision-making as a crucial element to strengthen democracy was equally emphasized by commission on the Status of Women at its 41st session in 1997. The efforts for women’s political empowerment made by governments of Asia and the Pacific were also analyzed at the ESCAP High-level Intergovernmental Meeting to Review Regional Implementation of Beijing Platform for Action , October 26-29,1999, The report reveals that of the 40 countries in region, the proportion of women in the national legislatures increased in 28 countries, declined in 8 and remained the same in 4.Yet women remained in a minority in the legislatures.( Report of ESCAP High-level Intergovernmental Meeting to Review Regional Implementation of the Beijing Platform for Action, October 26-29, 1999 , p.86) 10. The best man for the job? The Selection of Women Parliamentary Candidates,† Finding of the Fawcett Society, February, 1997. Presented at listen to Women’s Vote. 1998, p. 19

Effect of Globalization and Commercialization on Sports

Effect of Globalization and Commercialization on Sports â€Å" Critically evaluate how globalizing and commercial forces have influenced sports generally and football especially. You should also include in your analysis the influence of globilization and commercialization on the management and governance of organizations in light of Stewart and Smith’s (1999) unique features of sport. You should discuss the implications of these changes on the management of sporting organizations. You must be critical rather than descriptive in your analysis and refer to theory wherever possible† This paper seeks to present how commercialization and globalization have affected sports industry in our days and how sport managers have to respond to these two factors. Sports always were concerning human communities, and were at the centre of human activities. At the early 590 BC the Greek athletes were financially rewarded for an Olympic victory-winning (Harris, 1964). â€Å"Sports has not always had such an international flavour. Sports first spread across international borders through imperialistic efforts. As countries such as Great Britain colonised various areas throughout the world, sport was used to impose the conquerors culture on the colonised land† ( Masteralexis, Barr and Hums,1998, p.210). Nowdays sports attract the public interest and â€Å"Modern sports and modern mass media are both multibillion-dollar businesses. Elite sports cannot function as they do without the mass media to publicize and underwrite them. The huge market for sports equipment and team-related merchandise is to a large extent sustained by the medias 24-hour-a-day sports coverage, and the economic infrastructure of the mass media depends to a considerable extent on the capacity of sports to create large, loyal cohorts of readers, listeners, viewers, and interactive consumers† (http://www.britannica.com/eb/article-253580). Sport is a main interest in modern societies as more and more people participate like ever before. This massive growth of sport interest and activities has drove to main changes the major characteristics of sport. These changes that characterize sport are related to social changes as â€Å"among these changes some trends may be identified. First, sporting activities in western countries are characterized by a trend toward pluralisation i.e. by the increase in the number of sports that are practiced. At the same time sport activities know a process of diversification and differentiation: recreational, competitive and professional sports are becoming more and more separated. Second, sport activities are subject to a growing individualism. Sport is more and more seen as an option for an individual. The general ideology concerning sport has moved â€Å"from sport as a collective right to sport as an individual option† leading to the adoption of the principle of â€Å"let the user pay†. Individualism and pluralization may be seen as the cause of a trend toward the â€Å"marketization† (or commercialization ) of sport. In effect, sport is among the fastest growing leisure markets. All sorts of sport, and not only top sport are characterized by a growing involvement of money.† ( Enjolas, 2001). â€Å"Today, sport is big business and big businesses are heavily involved in sport. Athletes in the major spectator sports are marketable commodities, sports teams are traded on the stock market, sponsorship rights at major events can cost millions of dollars, network television stations pay large fees to broadcast games, and the merchandising and licensing of sporting goods is a major multi- national business. These trends are not just restricted to professional athletes and events, many of them are equally applicable to the so-called amateur sports† (Slack, 1998). Here is a selection of some examples that certificate the above : â€Å"a report published by Deloitte & Touche and Sport-Business Group has revealed that Manchester United heads football’s rich list with a turn over of 117m pounds. It is based upon turnover season 1999-2000. In the 2nd is Real Madrid with turnover of 103.7m. pounds.†, â€Å"Kellogg has signed its biggest ever UK sports sponsorship deal. It is linking its Nutri-Grain brand with Rugby League’s Challenge Cup. Kellogg will invest more than 1 million pounds into the sponsorship.† , â€Å"Musicians, sports stars and actors are rapidly overhauling established business tycoons as some America’s wealthiest young people.†, â€Å"Hays and Robertson is planning a two-way floating International Brands Licensing, the Admiral and Mountain Equipment brand business on Aim in June 2002, in an attempt to raise its market value to 11.5 m. pounds. Hays and Robertson will then join with Sky in a deal to sell England kits and other football kits later on in the year and focus on purchasing licenses for other brands for UK distribution.†(as cited in Beech and Chadwick, 2004, p. 8-9). Also as cited in McGaughey and Liesch (2002) ague that, â€Å"†¦ sport has gradually commercialized through the growth of spectatorship, with revenues being generated via gate-takings and activities such as on-course betting (Rowe, 1996). While the advent of ‘live’ broadcasting and the commentary of sports through radio and television initially resulted in declining revenue for sporting bodies, popular sports have increasingly entered more economically rewarding contracts with television interests, with ‘the negotiation of television contracts rapidly becoming the biggest issue in the game’†¦Ã¢â‚¬  (p.384). According to Beech and Chadwick (2004), the development of a sport as a business is characterized by a sequence of phases. These phases are: the foundation of the sport, its codification, stratification, professionalisation, , post-professionalisation, commercialization and post-commercialization. The commercialization of a sport involves the development of an â€Å"overtly business context, external organizations see the opportunity of using the sport for their own purposes, typically marketing in the forms of sponsorship – involving governing bodies, leagues and clubs – and endorsement – involving players. If the sport organizations, leagues and clubs are inept in their management of the greatly increased financial revenues which become available, they will become available, they will come under pressure to the extent that some professional clubs in particular may be forced out of existence† (p.6). The commercialization in the English soccer began at the end of 1960, when Texaco (an oil company) and Watneys (a brewery) offered sponsorship to cups (Beech and Chadwick, 2004). â€Å" †¦by the end of the 1990s commercialization had become firmly embedded across the whole of the top leagues as well as the FA, with sponsorship of a range of events and facilities, including individual stadia, common practice. Clubs websites had become integrated with betting companies, mobile phone companies and other external organisations, typically offering directly soccer-related services. Weaker (in terms of financial success) clubs have faced major pressures such as being forced into administration.† (p.7). Some examples that present the commercialization in the 1990s are â€Å"†¦ between January 1993 and January 1997, shares in football sector rose 774per cent, outperforming stock market by a factor of 10.†( Marrow, 1999), â€Å"†¦18 month period between 1995 and 1996, shares in Manchester United and Tottenham rose 336 per cent and 368 per cent respectively.† (Marrow, 1999), â€Å"many individuals made slot of money from stock market floatation as Hall Family (Newcastle): 3m 1989-1992- sold a 41.6 per cent stake for 55m. pounds.† (Walters G, 2008, Lecture 1, Birkbeck notes). The commercialization of the sports has led to the commercial consumer income e.g. shirt sales, the commercial sponsorship income e.g. shirt sponsorship, the stadia development, the increasing of supporters-fans, matches are scheduled for tv audience, the merchandising have become more aggressive, expensive and targeted, the tickets price is higher (Walters G, 2008, Lecture 1, Birkbeck notes). Here are some comments about the commercialization in football: â€Å" One of the reasons the fanzines are not encouraged is because the clubs fear any threat, small or large, to their complete control of merchandising income. Clearly fans want to identify with their clubs and if control also means ensuring that certain basic standards of product and service are met then that’s not necessarily a bad thing†¦the trouble lies with the way that merchandising has taken over at the expense of developing almost any other form of identification with the club† (Perryman, 1997, p.6), à ¢â‚¬Å"this should have been a golden age, a perfect time to be a football supporter. Heysel and Hillsborough were in the past. We had seen off the hooligans and nearly all the fences. Where we were once the enemy within, we were now the height of fashion†¦ tv programmes, plays and even opera took an interest†¦ football shirts were everywhere. There was a boom†¦ this should have been everything we ever wanted. Instead, just when it was, at last, all right to be a football fan, everything went sour†¦Ã¢â‚¬ ( Horton, 1997, exploitation 13-14). â€Å"Globalization can be described as a process by which the people of the world are unified into a single society. This process is a combination of economic, technological, sociocultural and political forces† (Wikipedia, 2008). â€Å"In sports, globalization does not mean promoting international games and joining test matches or international competitions. It is a temporary event with minimal lasting effects and therefore is just called internationalization. The globalization of sports intimidates sports organizations that hold the right of franchise in these countries. So, it is a big problem for the professional associations, like those in baseball and soccer in Japan and in Korea and basketball in the Philippines. Sports management is something that is not directly related to globalization.   But, today, due to the wide coverage of media and the popularity of sports, globalization is an inevitable issue, even for the local sports organizations. The international sports enterprises are always looking for a chance to invade a new market, and in this sense, sports is very similar to agricultural and industrial products† (http://ccs.cla.kobe-u.ac.jp/staff/amano/WWW/amano.html, 2008). Also â€Å"the global development of sport has also accelerated from the 1980s. For example, one can find the flows from country to country of sports goods, equipment, and landscapes have grown such as the development of the media-sport production complex and projects images to global audiences.†(Lee and Lin, 2007, â€Å"the Sport Journal†). According to Masteralexis, Barr and Hums (1998), â€Å"Sport is subject to many of the same forces that are increasing the global distribution of consumer and entertainment products today† (p.209) as sports are affected by international influences as athletes play professionally in foreign countries, people watch sport events from other countries and they consume products of foreign teams. The sports industry like the general business, have realized that they have to expand their boundaries in order to sell their products in the global marketplace, by creating â€Å"products that they have the same appeal and generate the same demand in all corners of the world† (p.212) considering the different cultures, laws, languages, customs, traditions. â€Å"Efforts in globalizing the sport product can be seen on two fronts: 1. corporations are attempting to utilize the sport theme and sport products to enter the international marketplace and 2. professional sport leagues are attempting to spread the popularity of their leagues and associated products (televised games, licensed sport products, etc. ) overseas† (p.213). As an example â€Å"†¦many sport leagues, particularly those in North America, have sought out global markets through expanding television broadcasting and licensing, and by developing new leagues to introduce their specific sports to new geographic areas (Rushin, 1993). The most obvious example of this is the World League of American Football (NFL Europe) which despite financial losses, is seen as a means to introduce the professional football product to Europe, and expand television interests (King, 1996). In this way, professional sport leagues seeks out new revenue opportunities in many different markets†¦Ã¢â‚¬  ( Mason, 1999, p.406). Trenberh and Collins, 1994, suggested five â€Å"manifest market conditions† that affects the sports industry and the sports managers work: â€Å"1.a trend toward a increased professionalism in leisure and sports organizations 2. continued development of commercial forms of sport 3. maturation and normalization of career structures in leisure and sport 4. a mounting awareness of the need for fiscal accountability in the public and non-profit sectors and 5. the targeting of management skills by government as a way of enhancing sport systems ‘effectiveness’† (p.276). According to Boucher(1998), â€Å"†¦there is n question that the field of Sports Management has grown and developed at a rapid race, particularly over the past decade. Concurrent with this growth have been advancements made by professional and academic associations, formed to further needs of a variety of individuals who are affiliated with Sports Management†. Sport managers have to be aware of the changes that impact their work environment and have to be capable of knowing the new technology, which affects the sports industry and have to understand that sport and sport management as a whole, is growing as a popularity worldwide and sport managers themselves should learn, understand and respect the â€Å"differences when dealing in the international sport marketplace† (Masteralexis, Barr and Hums, 1998, p. 36), â€Å" †¦ it is imperative that sport managers understand the issues surrounding the governance and management of international sport†¦Ã¢â‚¬  (Masteralexis, Barr and Hums, 1998, p. 213). In order to manage the sport product, sport managers should always consider that: â€Å"1. the sport product is intangible and subjective making it difficult to ensure costumer satisfaction 2. the sport product is inconsistent and unpredictable 3. the sport product is a perishable commodity, developed in anticipation of demand and produced and consumed simultaneously 4. aspects of financing and budgeting for sports organizations differ from those of a typical business 5. for a manager there is a highly complex network of stakeholders ranging from government agencies to sponsors, volunteers and members 6. sport enterprises earn significant income from sources extraneous to the sale of the service(e.g. sponsorship and television rights) 7. managers of sport leagues must heighten competition to be successful, not eliminate it† (Trenberth, Collins, 1999, p.20). In addition the role of marketing is very important for a sport manager, in order to attract consumers, as marketing helps : 1. to guide a sporting organization in its selection of the â€Å"sport product† and its target costumers 2. to identify and monitor the activities of business competitors 3. to develop and implement promotional strategies 3. to develop and implement distribution strategies 4. to coordinate the research and information needed to carry out the marketing functions(above), audit their performance and help ensure their repeated success. (Trenberth, Collins, 1999, p.218). Sports managers need to understand also the strong need of : 1. financial management 2. share and stock market 3. mergers and acquisitions 4. sports law, commercial and international law 5. TV rights and EU law in European cases( Trenberth, Collins, 1999, p.279). Conclusion This paper has sought to highlight how commercialization and globalization has changed the worldwide picture of sports. As we can conclude a sport manager, in order to be competitive in the global marketplace and in order to be able to react to the changes of the international rules of commercialization have to be aware of the needs of the market and â€Å"consumers†-fans that address. According to Markle(1997), (as cited in Trenberth, Collins, 1999, p.281), â€Å"†¦sports managers need to understand the nature of the business and the disposition of the consumer through demographics, psychographics, socioeconomics, etc†¦sports managers need to built their business, the product and the perception of the product to be attractive and appealing †¦ to built relationships with sponsors, to learn their business needs and become an agency rather than a salesperson. They should under-promise and over-deliver†¦Ã¢â‚¬  Also we should always have in mind what Robert L. Boucher (1998, p.79) suggests : â€Å" call me naà ¯ve, but it is possible that today’s promoters of commercialism in sport have become intoxicated by sponsorship revenues? †¦is it right for a sport manager only to be conduit by which a sponsor can achieve greater market penetration? My contention is simply that in our quest for legitimation, we may have sold our souls to the interests of big business. It can be argued that much of what comprises the Sport Management domain is not related to business and producing entertainment for profit. In fact, a large percentage of sport enterprises in the global community are of an amateur nature where the motives of participants, spectators and administrators are of a more altruistic nature. Perhaps Chelladurai’s (1992) observation that there are really, in fact, two fields, that management of human services in sport and management of entertainment services through out spor t, is entirely accurate. In any event, the need to return in a balance in orientation and to refocus has never been more pressing†. References Beech J. & Chadwick S. (2004), â€Å"The Business of Sport Management†, Ashford Colour Press, Gosport Boucher R. (Journal of Sports Management,1998, 12,76-85), â€Å"Towards Achieving a Focal Point for Sport Management : A Binocular Perspecive†, Human Kinetics Publishers, Inc Encyclopedia of Britannica, on line, 2008. from http://www.britannica.com/eb/article-253580/sports Enjolras B, â€Å"Commercialization and the voluntary organization of sport:the Norwegian model under pressure?†, Paper prepared for the Seminar â€Å"idrett, samfunn og frivillig organisering†, NFR, 9-10/01/20011, from http://web.bi.no/forskning/isforg.nsf/62af2dc31b641632c12566f30039282c/6dd187f9b8d0a3c3c125696f003d6d3a/$FILE/Enjolras.PDF Harris, H.A. (1964). Greek athletes and athletics. London: Hutchinson. Lee and Lin, (2007). â€Å"The Global Flows of International Professional Baseball System†, from http://www.thesportjournal.org/2007Journal/Vol10-No4/07ping-chao.asp Mason D.(1999). â€Å"What is the sports product and who buys it? The marketing of professional sport leagues†. European Journal of Marketing, Vol.33, No.  ¾, 1999, pp. 402-418 Masteralexis L., Barr C., Hums M., (1998), â€Å"Principles And Practice of Sports Management†, United State of America :Aspen Publishers McGaughey S. and Liesch P. (2002). â€Å"The global sports-media nexus: reflexctions on the ‘super league saga’ in Australia†, Journal of Management Studies 39:3, may 2002. USA: Blackwell Publishers Professional Sports in Globalization: A Comparative Study of the Japanese Baseball and the Philippine Basketball†, from http://ccs.cla.kobe-u.ac.jp/staff/amano/WWW/amano.html Slack T., (1998). Studying the commercialization of sport: The need for critical analysis. From http://physed.otago.ac.nz/sosol/v1i1/v1i1a6.htm Trenberth L., Collins C. ( 1999), â€Å"Sport Business Management in New Zealand†, New Zealand: The Dunmore Press Walters G., (2008), from the lesson â€Å"The economics and governance of professional football†, Lecture 1 â€Å"the business of football: an historical perspective†, Birkbeck notes Wikipedia, 2008, from www.wikipedia.com Effect of Globalization and Commercialization on Sports Effect of Globalization and Commercialization on Sports â€Å" Critically evaluate how globalizing and commercial forces have influenced sports generally and football especially. You should also include in your analysis the influence of globilization and commercialization on the management and governance of organizations in light of Stewart and Smith’s (1999) unique features of sport. You should discuss the implications of these changes on the management of sporting organizations. You must be critical rather than descriptive in your analysis and refer to theory wherever possible† This paper seeks to present how commercialization and globalization have affected sports industry in our days and how sport managers have to respond to these two factors. Sports always were concerning human communities, and were at the centre of human activities. At the early 590 BC the Greek athletes were financially rewarded for an Olympic victory-winning (Harris, 1964). â€Å"Sports has not always had such an international flavour. Sports first spread across international borders through imperialistic efforts. As countries such as Great Britain colonised various areas throughout the world, sport was used to impose the conquerors culture on the colonised land† ( Masteralexis, Barr and Hums,1998, p.210). Nowdays sports attract the public interest and â€Å"Modern sports and modern mass media are both multibillion-dollar businesses. Elite sports cannot function as they do without the mass media to publicize and underwrite them. The huge market for sports equipment and team-related merchandise is to a large extent sustained by the medias 24-hour-a-day sports coverage, and the economic infrastructure of the mass media depends to a considerable extent on the capacity of sports to create large, loyal cohorts of readers, listeners, viewers, and interactive consumers† (http://www.britannica.com/eb/article-253580). Sport is a main interest in modern societies as more and more people participate like ever before. This massive growth of sport interest and activities has drove to main changes the major characteristics of sport. These changes that characterize sport are related to social changes as â€Å"among these changes some trends may be identified. First, sporting activities in western countries are characterized by a trend toward pluralisation i.e. by the increase in the number of sports that are practiced. At the same time sport activities know a process of diversification and differentiation: recreational, competitive and professional sports are becoming more and more separated. Second, sport activities are subject to a growing individualism. Sport is more and more seen as an option for an individual. The general ideology concerning sport has moved â€Å"from sport as a collective right to sport as an individual option† leading to the adoption of the principle of â€Å"let the user pay†. Individualism and pluralization may be seen as the cause of a trend toward the â€Å"marketization† (or commercialization ) of sport. In effect, sport is among the fastest growing leisure markets. All sorts of sport, and not only top sport are characterized by a growing involvement of money.† ( Enjolas, 2001). â€Å"Today, sport is big business and big businesses are heavily involved in sport. Athletes in the major spectator sports are marketable commodities, sports teams are traded on the stock market, sponsorship rights at major events can cost millions of dollars, network television stations pay large fees to broadcast games, and the merchandising and licensing of sporting goods is a major multi- national business. These trends are not just restricted to professional athletes and events, many of them are equally applicable to the so-called amateur sports† (Slack, 1998). Here is a selection of some examples that certificate the above : â€Å"a report published by Deloitte & Touche and Sport-Business Group has revealed that Manchester United heads football’s rich list with a turn over of 117m pounds. It is based upon turnover season 1999-2000. In the 2nd is Real Madrid with turnover of 103.7m. pounds.†, â€Å"Kellogg has signed its biggest ever UK sports sponsorship deal. It is linking its Nutri-Grain brand with Rugby League’s Challenge Cup. Kellogg will invest more than 1 million pounds into the sponsorship.† , â€Å"Musicians, sports stars and actors are rapidly overhauling established business tycoons as some America’s wealthiest young people.†, â€Å"Hays and Robertson is planning a two-way floating International Brands Licensing, the Admiral and Mountain Equipment brand business on Aim in June 2002, in an attempt to raise its market value to 11.5 m. pounds. Hays and Robertson will then join with Sky in a deal to sell England kits and other football kits later on in the year and focus on purchasing licenses for other brands for UK distribution.†(as cited in Beech and Chadwick, 2004, p. 8-9). Also as cited in McGaughey and Liesch (2002) ague that, â€Å"†¦ sport has gradually commercialized through the growth of spectatorship, with revenues being generated via gate-takings and activities such as on-course betting (Rowe, 1996). While the advent of ‘live’ broadcasting and the commentary of sports through radio and television initially resulted in declining revenue for sporting bodies, popular sports have increasingly entered more economically rewarding contracts with television interests, with ‘the negotiation of television contracts rapidly becoming the biggest issue in the game’†¦Ã¢â‚¬  (p.384). According to Beech and Chadwick (2004), the development of a sport as a business is characterized by a sequence of phases. These phases are: the foundation of the sport, its codification, stratification, professionalisation, , post-professionalisation, commercialization and post-commercialization. The commercialization of a sport involves the development of an â€Å"overtly business context, external organizations see the opportunity of using the sport for their own purposes, typically marketing in the forms of sponsorship – involving governing bodies, leagues and clubs – and endorsement – involving players. If the sport organizations, leagues and clubs are inept in their management of the greatly increased financial revenues which become available, they will become available, they will come under pressure to the extent that some professional clubs in particular may be forced out of existence† (p.6). The commercialization in the English soccer began at the end of 1960, when Texaco (an oil company) and Watneys (a brewery) offered sponsorship to cups (Beech and Chadwick, 2004). â€Å" †¦by the end of the 1990s commercialization had become firmly embedded across the whole of the top leagues as well as the FA, with sponsorship of a range of events and facilities, including individual stadia, common practice. Clubs websites had become integrated with betting companies, mobile phone companies and other external organisations, typically offering directly soccer-related services. Weaker (in terms of financial success) clubs have faced major pressures such as being forced into administration.† (p.7). Some examples that present the commercialization in the 1990s are â€Å"†¦ between January 1993 and January 1997, shares in football sector rose 774per cent, outperforming stock market by a factor of 10.†( Marrow, 1999), â€Å"†¦18 month period between 1995 and 1996, shares in Manchester United and Tottenham rose 336 per cent and 368 per cent respectively.† (Marrow, 1999), â€Å"many individuals made slot of money from stock market floatation as Hall Family (Newcastle): 3m 1989-1992- sold a 41.6 per cent stake for 55m. pounds.† (Walters G, 2008, Lecture 1, Birkbeck notes). The commercialization of the sports has led to the commercial consumer income e.g. shirt sales, the commercial sponsorship income e.g. shirt sponsorship, the stadia development, the increasing of supporters-fans, matches are scheduled for tv audience, the merchandising have become more aggressive, expensive and targeted, the tickets price is higher (Walters G, 2008, Lecture 1, Birkbeck notes). Here are some comments about the commercialization in football: â€Å" One of the reasons the fanzines are not encouraged is because the clubs fear any threat, small or large, to their complete control of merchandising income. Clearly fans want to identify with their clubs and if control also means ensuring that certain basic standards of product and service are met then that’s not necessarily a bad thing†¦the trouble lies with the way that merchandising has taken over at the expense of developing almost any other form of identification with the club† (Perryman, 1997, p.6), à ¢â‚¬Å"this should have been a golden age, a perfect time to be a football supporter. Heysel and Hillsborough were in the past. We had seen off the hooligans and nearly all the fences. Where we were once the enemy within, we were now the height of fashion†¦ tv programmes, plays and even opera took an interest†¦ football shirts were everywhere. There was a boom†¦ this should have been everything we ever wanted. Instead, just when it was, at last, all right to be a football fan, everything went sour†¦Ã¢â‚¬ ( Horton, 1997, exploitation 13-14). â€Å"Globalization can be described as a process by which the people of the world are unified into a single society. This process is a combination of economic, technological, sociocultural and political forces† (Wikipedia, 2008). â€Å"In sports, globalization does not mean promoting international games and joining test matches or international competitions. It is a temporary event with minimal lasting effects and therefore is just called internationalization. The globalization of sports intimidates sports organizations that hold the right of franchise in these countries. So, it is a big problem for the professional associations, like those in baseball and soccer in Japan and in Korea and basketball in the Philippines. Sports management is something that is not directly related to globalization.   But, today, due to the wide coverage of media and the popularity of sports, globalization is an inevitable issue, even for the local sports organizations. The international sports enterprises are always looking for a chance to invade a new market, and in this sense, sports is very similar to agricultural and industrial products† (http://ccs.cla.kobe-u.ac.jp/staff/amano/WWW/amano.html, 2008). Also â€Å"the global development of sport has also accelerated from the 1980s. For example, one can find the flows from country to country of sports goods, equipment, and landscapes have grown such as the development of the media-sport production complex and projects images to global audiences.†(Lee and Lin, 2007, â€Å"the Sport Journal†). According to Masteralexis, Barr and Hums (1998), â€Å"Sport is subject to many of the same forces that are increasing the global distribution of consumer and entertainment products today† (p.209) as sports are affected by international influences as athletes play professionally in foreign countries, people watch sport events from other countries and they consume products of foreign teams. The sports industry like the general business, have realized that they have to expand their boundaries in order to sell their products in the global marketplace, by creating â€Å"products that they have the same appeal and generate the same demand in all corners of the world† (p.212) considering the different cultures, laws, languages, customs, traditions. â€Å"Efforts in globalizing the sport product can be seen on two fronts: 1. corporations are attempting to utilize the sport theme and sport products to enter the international marketplace and 2. professional sport leagues are attempting to spread the popularity of their leagues and associated products (televised games, licensed sport products, etc. ) overseas† (p.213). As an example â€Å"†¦many sport leagues, particularly those in North America, have sought out global markets through expanding television broadcasting and licensing, and by developing new leagues to introduce their specific sports to new geographic areas (Rushin, 1993). The most obvious example of this is the World League of American Football (NFL Europe) which despite financial losses, is seen as a means to introduce the professional football product to Europe, and expand television interests (King, 1996). In this way, professional sport leagues seeks out new revenue opportunities in many different markets†¦Ã¢â‚¬  ( Mason, 1999, p.406). Trenberh and Collins, 1994, suggested five â€Å"manifest market conditions† that affects the sports industry and the sports managers work: â€Å"1.a trend toward a increased professionalism in leisure and sports organizations 2. continued development of commercial forms of sport 3. maturation and normalization of career structures in leisure and sport 4. a mounting awareness of the need for fiscal accountability in the public and non-profit sectors and 5. the targeting of management skills by government as a way of enhancing sport systems ‘effectiveness’† (p.276). According to Boucher(1998), â€Å"†¦there is n question that the field of Sports Management has grown and developed at a rapid race, particularly over the past decade. Concurrent with this growth have been advancements made by professional and academic associations, formed to further needs of a variety of individuals who are affiliated with Sports Management†. Sport managers have to be aware of the changes that impact their work environment and have to be capable of knowing the new technology, which affects the sports industry and have to understand that sport and sport management as a whole, is growing as a popularity worldwide and sport managers themselves should learn, understand and respect the â€Å"differences when dealing in the international sport marketplace† (Masteralexis, Barr and Hums, 1998, p. 36), â€Å" †¦ it is imperative that sport managers understand the issues surrounding the governance and management of international sport†¦Ã¢â‚¬  (Masteralexis, Barr and Hums, 1998, p. 213). In order to manage the sport product, sport managers should always consider that: â€Å"1. the sport product is intangible and subjective making it difficult to ensure costumer satisfaction 2. the sport product is inconsistent and unpredictable 3. the sport product is a perishable commodity, developed in anticipation of demand and produced and consumed simultaneously 4. aspects of financing and budgeting for sports organizations differ from those of a typical business 5. for a manager there is a highly complex network of stakeholders ranging from government agencies to sponsors, volunteers and members 6. sport enterprises earn significant income from sources extraneous to the sale of the service(e.g. sponsorship and television rights) 7. managers of sport leagues must heighten competition to be successful, not eliminate it† (Trenberth, Collins, 1999, p.20). In addition the role of marketing is very important for a sport manager, in order to attract consumers, as marketing helps : 1. to guide a sporting organization in its selection of the â€Å"sport product† and its target costumers 2. to identify and monitor the activities of business competitors 3. to develop and implement promotional strategies 3. to develop and implement distribution strategies 4. to coordinate the research and information needed to carry out the marketing functions(above), audit their performance and help ensure their repeated success. (Trenberth, Collins, 1999, p.218). Sports managers need to understand also the strong need of : 1. financial management 2. share and stock market 3. mergers and acquisitions 4. sports law, commercial and international law 5. TV rights and EU law in European cases( Trenberth, Collins, 1999, p.279). Conclusion This paper has sought to highlight how commercialization and globalization has changed the worldwide picture of sports. As we can conclude a sport manager, in order to be competitive in the global marketplace and in order to be able to react to the changes of the international rules of commercialization have to be aware of the needs of the market and â€Å"consumers†-fans that address. According to Markle(1997), (as cited in Trenberth, Collins, 1999, p.281), â€Å"†¦sports managers need to understand the nature of the business and the disposition of the consumer through demographics, psychographics, socioeconomics, etc†¦sports managers need to built their business, the product and the perception of the product to be attractive and appealing †¦ to built relationships with sponsors, to learn their business needs and become an agency rather than a salesperson. They should under-promise and over-deliver†¦Ã¢â‚¬  Also we should always have in mind what Robert L. Boucher (1998, p.79) suggests : â€Å" call me naà ¯ve, but it is possible that today’s promoters of commercialism in sport have become intoxicated by sponsorship revenues? †¦is it right for a sport manager only to be conduit by which a sponsor can achieve greater market penetration? My contention is simply that in our quest for legitimation, we may have sold our souls to the interests of big business. It can be argued that much of what comprises the Sport Management domain is not related to business and producing entertainment for profit. In fact, a large percentage of sport enterprises in the global community are of an amateur nature where the motives of participants, spectators and administrators are of a more altruistic nature. Perhaps Chelladurai’s (1992) observation that there are really, in fact, two fields, that management of human services in sport and management of entertainment services through out spor t, is entirely accurate. In any event, the need to return in a balance in orientation and to refocus has never been more pressing†. References Beech J. & Chadwick S. (2004), â€Å"The Business of Sport Management†, Ashford Colour Press, Gosport Boucher R. (Journal of Sports Management,1998, 12,76-85), â€Å"Towards Achieving a Focal Point for Sport Management : A Binocular Perspecive†, Human Kinetics Publishers, Inc Encyclopedia of Britannica, on line, 2008. from http://www.britannica.com/eb/article-253580/sports Enjolras B, â€Å"Commercialization and the voluntary organization of sport:the Norwegian model under pressure?†, Paper prepared for the Seminar â€Å"idrett, samfunn og frivillig organisering†, NFR, 9-10/01/20011, from http://web.bi.no/forskning/isforg.nsf/62af2dc31b641632c12566f30039282c/6dd187f9b8d0a3c3c125696f003d6d3a/$FILE/Enjolras.PDF Harris, H.A. (1964). Greek athletes and athletics. London: Hutchinson. Lee and Lin, (2007). â€Å"The Global Flows of International Professional Baseball System†, from http://www.thesportjournal.org/2007Journal/Vol10-No4/07ping-chao.asp Mason D.(1999). â€Å"What is the sports product and who buys it? The marketing of professional sport leagues†. European Journal of Marketing, Vol.33, No.  ¾, 1999, pp. 402-418 Masteralexis L., Barr C., Hums M., (1998), â€Å"Principles And Practice of Sports Management†, United State of America :Aspen Publishers McGaughey S. and Liesch P. (2002). â€Å"The global sports-media nexus: reflexctions on the ‘super league saga’ in Australia†, Journal of Management Studies 39:3, may 2002. USA: Blackwell Publishers Professional Sports in Globalization: A Comparative Study of the Japanese Baseball and the Philippine Basketball†, from http://ccs.cla.kobe-u.ac.jp/staff/amano/WWW/amano.html Slack T., (1998). Studying the commercialization of sport: The need for critical analysis. From http://physed.otago.ac.nz/sosol/v1i1/v1i1a6.htm Trenberth L., Collins C. ( 1999), â€Å"Sport Business Management in New Zealand†, New Zealand: The Dunmore Press Walters G., (2008), from the lesson â€Å"The economics and governance of professional football†, Lecture 1 â€Å"the business of football: an historical perspective†, Birkbeck notes Wikipedia, 2008, from www.wikipedia.com